We Are is an initiative created by the ESA Foundation in partnership with Red Bull designed to connect women with diverse backgrounds in the video games industry, to educate on the impact of women in the community and the legacy they have achieved, and to inspire new voices and talent to contribute passionately to video games.
We Are is an initiative formed by Red Bull Media House and the ESA Foundation to connect people of diverse backgrounds in the video game community, to educate on the industry’s broad range of roles, and to inspire new voices and talent from all backgrounds to join the community.
By spotlighting individuals who have forged unique paths, the initiative strives to emphasize the many roles and talents that shape the industry. We Are celebrates and invites diversity into the video game industry, and spreads the message that all are welcome.
At least 45% of the country’s gamers are women. We Are seeks to bring these women closer to the games they love by contributing their creativity, experiences and insight, and enriching the community and the games it produces.
At least 45% of gamers in the United States are women. We Are encourages these women to follow that interest and join the video game industry. In the gallery, there are roles within the industry that align with every personality, skill set, or area of interest. By raising the visibility of the women in the field, We Are helps pave the way and provides role models for the next generation of female video game professionals.
We Are focuses on women today, but that is just the beginning. As the campaign grows, we will expand and highlight other groups who have been underrepresented in the video game industry. The aim is to inspire new voices and talent from all backgrounds to join in on this robust and creative community.
The #WeAre campaign is one of many ways in which the ESA Foundation is creating positive social impact in the community and welcoming diversity in the video game field. Support from generous friends like you ensures that together . . .